{"id":1028288,"date":"2026-08-12T08:48:41","date_gmt":"2026-08-12T03:18:41","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1028288"},"modified":"2026-08-12T10:57:49","modified_gmt":"2026-08-12T05:27:49","slug":"bumble-drops-women-first-messaging-rule-in-bid-to-revive-user-engagement","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/12\/bumble-drops-women-first-messaging-rule-in-bid-to-revive-user-engagement\/","title":{"rendered":"Bumble drops women-first messaging rule in bid to revive user engagement"},"content":{"rendered":"<p>Bumble on Tuesday said it would now allow either person in a match to send the first message, dropping the women-first messaging rule that has been a defining feature of the dating app since its launch in 2014. The move comes as dating-app companies grapple with user fatigue toward traditional swipe-based platforms and slowing growth, prompting some including Bumble and Tinder-owner Match Group to roll out new features and AI-powered tools aimed at improving engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bumble on Tuesday said it would now allow either person in a match to send the first message, dropping the women-first messaging rule that has been a defining feature of the dating app since its launch in 2014. The move comes as dating-app companies grapple with user fatigue toward traditional swipe-based platforms and slowing growth, prompting some including Bumble and Tinder-owner Match Group to roll out new features and AI-powered tools aimed at improving engagement.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,85,22],"tags":[],"class_list":["post-1028288","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-telegraph","category-the-telegraph"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1028288"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028288\/revisions"}],"predecessor-version":[{"id":1028319,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028288\/revisions\/1028319"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1028288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1028288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1028288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}