{"id":1028262,"date":"2026-08-12T08:35:55","date_gmt":"2026-08-12T03:05:55","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1028262"},"modified":"2026-08-12T09:47:40","modified_gmt":"2026-08-12T04:17:40","slug":"xiaomi-india-shifts-focus-from-smartphone-volumes-to-revenue-as-consumers-hold-phones-longer","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/12\/xiaomi-india-shifts-focus-from-smartphone-volumes-to-revenue-as-consumers-hold-phones-longer\/","title":{"rendered":"Xiaomi India shifts focus from smartphone volumes to revenue as consumers hold phones longer"},"content":{"rendered":"<p>Xiaomi India is shifting its focus from smartphone volumes and market share to revenue and higher-value customers as consumers upgrade their phones less often, Sandeep Sharma, associate director-marketing at Xiaomi India, told TNIE. <\/p>\n<p>The company said it made a \u201cconscious shift\u201d last year to focus on value rather than volume as the Indian smartphone market has reached a plateau and consumers are keeping their phones for longer. <\/p>\n<p>\u201cFor smartphones, we have sort of hit a plateau, and that&#8217;s primarily because consumers are upgrading less often now,\u201d Sharma said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xiaomi India is shifting its focus from smartphone volumes and market share to revenue and higher-value customers as consumers upgrade their phones less often, Sandeep Sharma, associate director-marketing at Xiaomi India, told TNIE. The company said it made a \u201cconscious shift\u201d last year to focus on value rather than volume as the Indian smartphone market has reached a plateau and consumers are keeping their phones for longer. \u201cFor smartphones, we have sort of hit a plateau, and that&#8217;s primarily because consumers are upgrading less often now,\u201d Sharma said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,76,17],"tags":[],"class_list":["post-1028262","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-new-indian-express","category-the-new-indian-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1028262"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028262\/revisions"}],"predecessor-version":[{"id":1028289,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028262\/revisions\/1028289"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1028262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1028262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1028262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}