{"id":1028251,"date":"2026-08-12T08:12:03","date_gmt":"2026-08-12T02:42:03","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1028251"},"modified":"2026-08-12T09:24:23","modified_gmt":"2026-08-12T03:54:23","slug":"indian-smartphone-market-faces-tougher-h2-as-prices-rise","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/12\/indian-smartphone-market-faces-tougher-h2-as-prices-rise\/","title":{"rendered":"Indian smartphone market faces tougher H2 as prices rise"},"content":{"rendered":"<p>India\u2019s smartphone market is set for a tougher second half of 2026, with rising memory costs pushing up handset prices and making consumers more cautious about buying. A report released by IDC on Tuesday projected shipments to fall by more than 15% in H2-2026, dropping full-year volumes to roughly 128-130 million units from 152 million last year. <\/p>\n<p>Earlier, projections from Counterpoint also echoed the same trend. It estimated India\u2019s smartphone market to decline 13% in 2026, after shipments fell 10% in the June quarter, the biggest decline for a June quarter in six years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s smartphone market is set for a tougher second half of 2026, with rising memory costs pushing up handset prices and making consumers more cautious about buying. A report released by IDC on Tuesday projected shipments to fall by more than 15% in H2-2026, dropping full-year volumes to roughly 128-130 million units from 152 million last year. Earlier, projections from Counterpoint also echoed the same trend. It estimated India\u2019s smartphone market to decline 13% in 2026, after shipments fell 10% in the June quarter, the biggest decline for a June quarter in six years.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-1028251","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1028251"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028251\/revisions"}],"predecessor-version":[{"id":1028261,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028251\/revisions\/1028261"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1028251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1028251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1028251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}