{"id":1028210,"date":"2026-08-12T07:48:48","date_gmt":"2026-08-12T02:18:48","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1028210"},"modified":"2026-08-12T08:52:31","modified_gmt":"2026-08-12T03:22:31","slug":"offline-vs-online-appliance-brands-change-models-to-ease-discount-war","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/12\/offline-vs-online-appliance-brands-change-models-to-ease-discount-war\/","title":{"rendered":"Offline vs Online: Appliance brands change models to ease discount war"},"content":{"rendered":"<p>Kolkata: The next time you buy a refrigerator or television online, it might not be the same as the one in a local store. Consumer electronics and appliances makers are increasingly selling different versions online as they seek to resolve more than a decade-long conflict with store owners over deep e-commerce discounting. <\/p>\n<p>LG Electronics India, the market leader, offers additional one-two years of warranty on televisions sold through stores, compared with a one-year warranty for online purchases. It also varies features by sales channel for certain appliances.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kolkata: The next time you buy a refrigerator or television online, it might not be the same as the one in a local store. Consumer electronics and appliances makers are increasingly selling different versions online as they seek to resolve more than a decade-long conflict with store owners over deep e-commerce discounting. LG Electronics India, the market leader, offers additional one-two years of warranty on televisions sold through stores, compared with a one-year warranty for online purchases. It also varies features by sales channel for certain appliances.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1028210","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1028210"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028210\/revisions"}],"predecessor-version":[{"id":1028228,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1028210\/revisions\/1028228"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1028210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1028210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1028210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}