{"id":1027883,"date":"2026-08-11T08:04:09","date_gmt":"2026-08-11T02:34:09","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1027883"},"modified":"2026-08-11T08:56:02","modified_gmt":"2026-08-11T03:26:02","slug":"english-premier-leagues-viewership-is-surging-in-india-while-its-fans-emerge-as-affluent-high-spending-consumer-class","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/11\/english-premier-leagues-viewership-is-surging-in-india-while-its-fans-emerge-as-affluent-high-spending-consumer-class\/","title":{"rendered":"English Premier League\u2019s viewership is surging in India while its fans emerge as affluent, high-spending consumer class"},"content":{"rendered":"<p>The Premier League is not just building a bigger audience in India \u2014 it is attracting a particularly lucrative one, with fans showing high spending power, strong credit profiles and a willingness to pay for digital services, according to a JioStar study conducted in partnership with Nielsen. <\/p>\n<p>The study, The Beautiful Game\u2019s Indian Decade, found that 70% of Premier League fans in India pay monthly credit-card bills of more than Rs 40,000, while 67% have a CIBIL score of 751 or above. As many as 87% are paid subscribers to OTT, music and sports platforms, pointing to a consumer base with significant purchasing power across television and digital platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Premier League is not just building a bigger audience in India \u2014 it is attracting a particularly lucrative one, with fans showing high spending power, strong credit profiles and a willingness to pay for digital services, according to a JioStar study conducted in partnership with Nielsen. The study, The Beautiful Game\u2019s Indian Decade, found that 70% of Premier League fans in India pay monthly credit-card bills of more than Rs 40,000, while 67% have a CIBIL score of 751 or above. As many as 87% are paid subscribers to OTT, music and sports platforms, pointing to a consumer base [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1027883","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1027883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1027883"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1027883\/revisions"}],"predecessor-version":[{"id":1027908,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1027883\/revisions\/1027908"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1027883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1027883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1027883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}