{"id":1027363,"date":"2026-08-08T08:59:58","date_gmt":"2026-08-08T03:29:58","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1027363"},"modified":"2026-08-08T09:27:46","modified_gmt":"2026-08-08T03:57:46","slug":"80-market-share-40-roce-how-an-iit-bombay-incubated-company-built-an-auto-tech-moat","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/08\/80-market-share-40-roce-how-an-iit-bombay-incubated-company-built-an-auto-tech-moat\/","title":{"rendered":"80% market share, 40% ROCE: How an IIT Bombay-incubated company built an auto-tech moat"},"content":{"rendered":"<p>Not every auto-component company is built the same. Some compete on manufacturing scale, while others compete on lower costs. But not this company. Incubated at the IIT Bombay campus in 2007 by its faculty and alumni, it built its business around something far more difficult to replicate: control algorithms embedded inside vehicle Electronic Control Units (ECUs). <\/p>\n<p>Every time you press the self-starter switch of your motorcycle or scooty, there\u2019s a good chance this company\u2019s technology is at work. It controls one of the most critical electronic systems inside modern two-wheelers, making stop-start technology smoother, quieter, and more reliable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not every auto-component company is built the same. Some compete on manufacturing scale, while others compete on lower costs. But not this company. Incubated at the IIT Bombay campus in 2007 by its faculty and alumni, it built its business around something far more difficult to replicate: control algorithms embedded inside vehicle Electronic Control Units (ECUs). Every time you press the self-starter switch of your motorcycle or scooty, there\u2019s a good chance this company\u2019s technology is at work. It controls one of the most critical electronic systems inside modern two-wheelers, making stop-start technology smoother, quieter, and more reliable.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1027363","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1027363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1027363"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1027363\/revisions"}],"predecessor-version":[{"id":1027389,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1027363\/revisions\/1027389"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1027363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1027363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1027363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}