{"id":1027298,"date":"2026-08-08T08:16:30","date_gmt":"2026-08-08T02:46:30","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1027298"},"modified":"2026-08-08T08:32:41","modified_gmt":"2026-08-08T03:02:41","slug":"tata-play-brings-back-life-jingalala-in-folk-inspired-campaign-marking-20-years","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/08\/tata-play-brings-back-life-jingalala-in-folk-inspired-campaign-marking-20-years\/","title":{"rendered":"Tata Play brings back &#8216;Life Jingalala&#8217; in folk-inspired campaign marking 20 years"},"content":{"rendered":"<p>Tata Play has launched a new campaign to mark its 20th anniversary by reimagining its iconic &#8220;Life Jingalala&#8221; tagline through India&#8217;s folk music traditions. <\/p>\n<p>Conceptualised by Ogilvy and crafted by music duo Maati Baani, the campaign brings together folk musicians and regional artists to reinterpret the brand&#8217;s signature line, &#8220;Isko laga dala toh life jingalala,&#8221; in Tamil, Telugu, Kannada, Bangla, Awadhi and Gujarati. <\/p>\n<p>Built around the question, &#8220;What does it feel like when life is Jingalala?&#8221;, the campaign features regional renditions rooted in local languages, musical traditions and storytelling styles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata Play has launched a new campaign to mark its 20th anniversary by reimagining its iconic &#8220;Life Jingalala&#8221; tagline through India&#8217;s folk music traditions. Conceptualised by Ogilvy and crafted by music duo Maati Baani, the campaign brings together folk musicians and regional artists to reinterpret the brand&#8217;s signature line, &#8220;Isko laga dala toh life jingalala,&#8221; in Tamil, Telugu, Kannada, Bangla, Awadhi and Gujarati. Built around the question, &#8220;What does it feel like when life is Jingalala?&#8221;, the campaign features regional renditions rooted in local languages, musical traditions and storytelling styles.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1027298","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1027298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1027298"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1027298\/revisions"}],"predecessor-version":[{"id":1027321,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1027298\/revisions\/1027321"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1027298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1027298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1027298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}