{"id":1027274,"date":"2026-08-08T07:55:51","date_gmt":"2026-08-08T02:25:51","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1027274"},"modified":"2026-08-08T08:04:29","modified_gmt":"2026-08-08T02:34:29","slug":"lyft-posts-record-bookings-but-higher-promotions-fuel-profit-miss","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/08\/lyft-posts-record-bookings-but-higher-promotions-fuel-profit-miss\/","title":{"rendered":"Lyft posts record bookings, but higher promotions fuel profit miss"},"content":{"rendered":"<p>Lyft beat analysts&#8217; revenue estimates for the second quarter on Thursday as a surge in riders and trips lifted bookings \u200cto a \u2060record, \u2060though heavier spending on promotions left net income short of expectations. <\/p>\n<p>The ride-hailing services provider has \u200bstepped up spending on incentives and loyalty programs to attract and retain customers and sustain \u200bgrowth. <\/p>\n<p>&#8220;Marketing investments relate to traditional marketing at its core, but that&#8217;s also the line in our P&amp;L where we house rider incentives and so \u200bwhat you&#8217;re seeing really is an increase on \u2060a year-over-year \u200cbasis is rider incentives,&#8221; Chief Financial Officer Erin Brewer \u200btold Reuters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lyft beat analysts&#8217; revenue estimates for the second quarter on Thursday as a surge in riders and trips lifted bookings \u200cto a \u2060record, \u2060though heavier spending on promotions left net income short of expectations. The ride-hailing services provider has \u200bstepped up spending on incentives and loyalty programs to attract and retain customers and sustain \u200bgrowth. &#8220;Marketing investments relate to traditional marketing at its core, but that&#8217;s also the line in our P&amp;L where we house rider incentives and so \u200bwhat you&#8217;re seeing really is an increase on \u2060a year-over-year \u200cbasis is rider incentives,&#8221; Chief Financial Officer Erin Brewer \u200btold Reuters.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1027274","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1027274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1027274"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1027274\/revisions"}],"predecessor-version":[{"id":1027275,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1027274\/revisions\/1027275"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1027274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1027274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1027274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}