{"id":1026722,"date":"2026-08-06T10:01:50","date_gmt":"2026-08-06T04:31:50","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1026722"},"modified":"2026-08-06T10:54:39","modified_gmt":"2026-08-06T05:24:39","slug":"furrls-ai-styling-engine-and-commerce-app-acquired-by-reliance-retail","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/06\/furrls-ai-styling-engine-and-commerce-app-acquired-by-reliance-retail\/","title":{"rendered":"Furrl&#8217;s AI styling engine and commerce app acquired by Reliance Retail"},"content":{"rendered":"<p>Bengaluru (Karnataka) [India], August 5: Furrl, a Bengaluru-based AI-powered styling, cataloguing and fashion discovery platform founded by Esha Tiwary, today confirmed that its technology &#8211; including its AI Styling Engine and commerce app &#8211; has been acquired by Reliance Retail Ventures Limited (RRVL). The acquisition forms part of Reliance Retail&#8217;s broader strategy to embed artificial intelligence across its consumer businesses and deliver more personalised, intuitive shopping experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bengaluru (Karnataka) [India], August 5: Furrl, a Bengaluru-based AI-powered styling, cataloguing and fashion discovery platform founded by Esha Tiwary, today confirmed that its technology &#8211; including its AI Styling Engine and commerce app &#8211; has been acquired by Reliance Retail Ventures Limited (RRVL). The acquisition forms part of Reliance Retail&#8217;s broader strategy to embed artificial intelligence across its consumer businesses and deliver more personalised, intuitive shopping experiences.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,4,24],"tags":[],"class_list":["post-1026722","post","type-post","status-publish","format-standard","hentry","category-it-2-the-tribune","category-newspapers","category-the-tribune"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1026722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1026722"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1026722\/revisions"}],"predecessor-version":[{"id":1026775,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1026722\/revisions\/1026775"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1026722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1026722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1026722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}