{"id":1026594,"date":"2026-08-06T08:25:34","date_gmt":"2026-08-06T02:55:34","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1026594"},"modified":"2026-08-06T09:16:46","modified_gmt":"2026-08-06T03:46:46","slug":"airtel-widens-value-lead-over-jio-with-premiumisation-push","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/06\/airtel-widens-value-lead-over-jio-with-premiumisation-push\/","title":{"rendered":"Airtel widens value lead over Jio with premiumisation push"},"content":{"rendered":"<p>Bharti Airtel widened its lead over Reliance Jio on key value metrics in the June quarter, with its sustained premiumisation strategy receiving a further boost from the recently launched Fastlane offering that is accelerating upgrades to higher-value postpaid plans. <\/p>\n<p>Airtel reported an average revenue per user (Arpu) of Rs 264 in the June quarter, up Rs 7 or 2.7% sequentially. In comparison, Jio\u2019s Arpu rose to Rs 215.6 from Rs 214 in the March quarter, an increase of Rs 1.6 or 0.7%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bharti Airtel widened its lead over Reliance Jio on key value metrics in the June quarter, with its sustained premiumisation strategy receiving a further boost from the recently launched Fastlane offering that is accelerating upgrades to higher-value postpaid plans. Airtel reported an average revenue per user (Arpu) of Rs 264 in the June quarter, up Rs 7 or 2.7% sequentially. In comparison, Jio\u2019s Arpu rose to Rs 215.6 from Rs 214 in the March quarter, an increase of Rs 1.6 or 0.7%.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-1026594","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1026594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1026594"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1026594\/revisions"}],"predecessor-version":[{"id":1026618,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1026594\/revisions\/1026618"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1026594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1026594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1026594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}