{"id":1026241,"date":"2026-08-05T07:45:10","date_gmt":"2026-08-05T02:15:10","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1026241"},"modified":"2026-08-05T08:20:23","modified_gmt":"2026-08-05T02:50:23","slug":"snap-beats-revenue-estimates-on-ad-boost-from-world-cup-shares-surge","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/05\/snap-beats-revenue-estimates-on-ad-boost-from-world-cup-shares-surge\/","title":{"rendered":"Snap beats revenue estimates on ad boost from World Cup, shares surge"},"content":{"rendered":"<p>Snap beat second-quarter revenue estimates on Monday, thanks to increased advertising spending during the FIFA World Cup and stronger campaign activity from large advertisers in North America, sending its shares up 13% in extended trading.The social media company is bolstering its appeal by focusing on direct-response ads \u200cand improving \u2060its \u2060ad platform by offering AI-powered tools for automated bidding, budgeting and user targeting. <\/p>\n<p>&#8220;After several quarters of improving our ad products and go-to-market approach, we saw better momentum with large advertisers in North America,&#8221; CEO Evan Spiegel said. &#8220;The World Cup-related spending contributed during the quarter, alongside continued strength among small- and medium-sized businesses.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snap beat second-quarter revenue estimates on Monday, thanks to increased advertising spending during the FIFA World Cup and stronger campaign activity from large advertisers in North America, sending its shares up 13% in extended trading.The social media company is bolstering its appeal by focusing on direct-response ads \u200cand improving \u2060its \u2060ad platform by offering AI-powered tools for automated bidding, budgeting and user targeting. &#8220;After several quarters of improving our ad products and go-to-market approach, we saw better momentum with large advertisers in North America,&#8221; CEO Evan Spiegel said. &#8220;The World Cup-related spending contributed during the quarter, alongside continued strength among [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1026241","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1026241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1026241"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1026241\/revisions"}],"predecessor-version":[{"id":1026264,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1026241\/revisions\/1026264"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1026241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1026241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1026241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}