{"id":1026011,"date":"2026-08-04T08:19:37","date_gmt":"2026-08-04T02:49:37","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1026011"},"modified":"2026-08-04T08:31:30","modified_gmt":"2026-08-04T03:01:30","slug":"quick-commerce-race-cuts-product-launch-cycles-to-weeks","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/04\/quick-commerce-race-cuts-product-launch-cycles-to-weeks\/","title":{"rendered":"Quick commerce race cuts product launch cycles to weeks"},"content":{"rendered":"<p>New Delhi: Rapid growth of quick commerce is forcing companies to shrink product innovation and launch cycles to three months or even a fortnight from 12 months earlier, amid intense competition from direct-to-consumer and regional brands, said chiefs of companies, which now count the 10-minute delivery platform as their fastest growing retail channel. <\/p>\n<p>&#8220;Historically, when quick commerce had not taken off as it has today, you used to do product trials, test launches for three-four months, and then scale nationally which would take up to 12 months.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Rapid growth of quick commerce is forcing companies to shrink product innovation and launch cycles to three months or even a fortnight from 12 months earlier, amid intense competition from direct-to-consumer and regional brands, said chiefs of companies, which now count the 10-minute delivery platform as their fastest growing retail channel. &#8220;Historically, when quick commerce had not taken off as it has today, you used to do product trials, test launches for three-four months, and then scale nationally which would take up to 12 months.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1026011","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1026011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1026011"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1026011\/revisions"}],"predecessor-version":[{"id":1026032,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1026011\/revisions\/1026032"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1026011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1026011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1026011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}