{"id":1025743,"date":"2026-08-03T08:19:43","date_gmt":"2026-08-03T02:49:43","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1025743"},"modified":"2026-08-03T09:01:29","modified_gmt":"2026-08-03T03:31:29","slug":"the-big-idea-household-hustle","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/03\/the-big-idea-household-hustle\/","title":{"rendered":"The Big Idea: Household Hustle"},"content":{"rendered":"<p>When Aayush Agarwal resigned as vice president-chief of staff at quick commerce company Zepto in 2023, he did not have a startup idea in hand. What he did have was a conviction that entrepreneurship was the next chapter. During a trip home to Kolkata for Diwali, the decision became final. \u201cOnce my resignation was accepted, I decided entrepreneurship was what I wanted to pursue for the rest of my life,\u201d he says. <\/p>\n<p>The next day, he sat down for an hour to think about what to build. The answer came from a problem he had carried in the back of his mind for years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Aayush Agarwal resigned as vice president-chief of staff at quick commerce company Zepto in 2023, he did not have a startup idea in hand. What he did have was a conviction that entrepreneurship was the next chapter. During a trip home to Kolkata for Diwali, the decision became final. \u201cOnce my resignation was accepted, I decided entrepreneurship was what I wanted to pursue for the rest of my life,\u201d he says. The next day, he sat down for an hour to think about what to build. The answer came from a problem he had carried in the back of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1025743","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1025743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1025743"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1025743\/revisions"}],"predecessor-version":[{"id":1025766,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1025743\/revisions\/1025766"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1025743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1025743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1025743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}