{"id":1025351,"date":"2026-08-01T07:27:35","date_gmt":"2026-08-01T01:57:35","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1025351"},"modified":"2026-08-01T07:31:28","modified_gmt":"2026-08-01T02:01:28","slug":"smartphone-retailers-urge-brands-to-end-zero-cost-emi-schemes-to-make-handsets-more-affordable","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/08\/01\/smartphone-retailers-urge-brands-to-end-zero-cost-emi-schemes-to-make-handsets-more-affordable\/","title":{"rendered":"Smartphone retailers urge brands to end zero-cost EMI schemes to make handsets more affordable"},"content":{"rendered":"<p>New Delhi: Smartphone retailers have suggested to brands amid soaring prices that instead of zero-cost payment plans that the industry is relying on to sell products, consumers should buy devices on regular interest-bearing loans. This will bring down the baseline prices of smartphones, they said, making handsets relatively affordable for customers. <\/p>\n<p>This is because zero-interest payment plans cost smartphone brands 17-19% of the product price which they bake directly into the retail price of the phones, thereby artificially inflating prices, the All India Mobile Retailers Association (AIMRA) said in letters written to Samsung, Vivo, Apple, Xiaomi, Oppo and Realme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Smartphone retailers have suggested to brands amid soaring prices that instead of zero-cost payment plans that the industry is relying on to sell products, consumers should buy devices on regular interest-bearing loans. This will bring down the baseline prices of smartphones, they said, making handsets relatively affordable for customers. This is because zero-interest payment plans cost smartphone brands 17-19% of the product price which they bake directly into the retail price of the phones, thereby artificially inflating prices, the All India Mobile Retailers Association (AIMRA) said in letters written to Samsung, Vivo, Apple, Xiaomi, Oppo and Realme.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1025351","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1025351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1025351"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1025351\/revisions"}],"predecessor-version":[{"id":1025364,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1025351\/revisions\/1025364"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1025351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1025351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1025351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}