{"id":1024374,"date":"2026-07-29T08:15:32","date_gmt":"2026-07-29T02:45:32","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1024374"},"modified":"2026-07-29T08:18:52","modified_gmt":"2026-07-29T02:48:52","slug":"ai-costs-heat-forcing-vendors-to-rethink-pricing-pegasystems-executive","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/29\/ai-costs-heat-forcing-vendors-to-rethink-pricing-pegasystems-executive\/","title":{"rendered":"AI costs heat forcing vendors to rethink pricing: Pegasystems executive"},"content":{"rendered":"<p>As enterprises move beyond AI experimentation, the focus is shifting from deploying more AI agents to controlling costs and demonstrating return on investment (ROI), prompting enterprise software companies to rethink both products and pricing. <\/p>\n<p>US-based enterprise software company Pegasystems, whose customers include many of the world&#8217;s largest banks, is betting that outcome-based pricing, rather than conventional per-token billing, will drive its next phase of growth. The company said traditional token-based AI deployments can be 10-20 times more expensive in some use cases than workflow-led architectures that minimise token consumption.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As enterprises move beyond AI experimentation, the focus is shifting from deploying more AI agents to controlling costs and demonstrating return on investment (ROI), prompting enterprise software companies to rethink both products and pricing. US-based enterprise software company Pegasystems, whose customers include many of the world&#8217;s largest banks, is betting that outcome-based pricing, rather than conventional per-token billing, will drive its next phase of growth. The company said traditional token-based AI deployments can be 10-20 times more expensive in some use cases than workflow-led architectures that minimise token consumption.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1024374","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1024374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1024374"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1024374\/revisions"}],"predecessor-version":[{"id":1024398,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1024374\/revisions\/1024398"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1024374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1024374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1024374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}