{"id":1023905,"date":"2026-07-27T08:08:12","date_gmt":"2026-07-27T02:38:12","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1023905"},"modified":"2026-07-27T08:08:56","modified_gmt":"2026-07-27T02:38:56","slug":"upi-wins-but-cash-on-delivery-wont-quit","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/27\/upi-wins-but-cash-on-delivery-wont-quit\/","title":{"rendered":"UPI wins, but cash-on-delivery won\u2019t quit"},"content":{"rendered":"<p>The digital payments boom may have transformed the way consumers pay for everything from groceries to utility bills, but one habit continues to frustrate online retailers: cash on delivery (CoD). Despite years of rapid UPI adoption, CoD still accounts for around 60% of e-commerce orders, rising to as much as 75% in Tier-II and smaller markets, forcing brands to increasingly rely on AI-driven tools and smarter fulfillment strategies to curb rising costs and protect margins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital payments boom may have transformed the way consumers pay for everything from groceries to utility bills, but one habit continues to frustrate online retailers: cash on delivery (CoD). Despite years of rapid UPI adoption, CoD still accounts for around 60% of e-commerce orders, rising to as much as 75% in Tier-II and smaller markets, forcing brands to increasingly rely on AI-driven tools and smarter fulfillment strategies to curb rising costs and protect margins.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1023905","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1023905"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023905\/revisions"}],"predecessor-version":[{"id":1023943,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023905\/revisions\/1023943"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1023905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1023905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1023905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}