{"id":1023603,"date":"2026-07-25T08:32:41","date_gmt":"2026-07-25T03:02:41","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1023603"},"modified":"2026-07-25T08:33:33","modified_gmt":"2026-07-25T03:03:33","slug":"nykaa-plans-to-increase-consumption-beyond-metros-via-digital-bespoke-push","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/25\/nykaa-plans-to-increase-consumption-beyond-metros-via-digital-bespoke-push\/","title":{"rendered":"Nykaa plans to increase consumption beyond metros via digital, bespoke push"},"content":{"rendered":"<p>The beauty market may have been built in the metros, but Nykaa believes its next phase of growth will come from smaller towns, where rising incomes, greater digital adoption and changing aspirations are creating a new generation of beauty consumers. <\/p>\n<p>Unlike most e-commerce companies chasing Bharat through logistics and faster deliveries, the omnichannel retailer is betting that deeper store networks, AI-powered personalisation and wider product availability will expand beauty consumption itself. The strategy underpins Nykaa\u2019s ambition of building a $5-billion beauty and lifestyle business by FY30.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The beauty market may have been built in the metros, but Nykaa believes its next phase of growth will come from smaller towns, where rising incomes, greater digital adoption and changing aspirations are creating a new generation of beauty consumers. Unlike most e-commerce companies chasing Bharat through logistics and faster deliveries, the omnichannel retailer is betting that deeper store networks, AI-powered personalisation and wider product availability will expand beauty consumption itself. The strategy underpins Nykaa\u2019s ambition of building a $5-billion beauty and lifestyle business by FY30.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1023603","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1023603"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023603\/revisions"}],"predecessor-version":[{"id":1023650,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023603\/revisions\/1023650"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1023603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1023603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1023603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}