{"id":1023470,"date":"2026-07-24T11:20:51","date_gmt":"2026-07-24T05:50:51","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1023470"},"modified":"2026-07-24T12:08:27","modified_gmt":"2026-07-24T06:38:27","slug":"paytm-attracts-more-gen-z-users-as-its-upi-payments-growth-outpaces-industry","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/24\/paytm-attracts-more-gen-z-users-as-its-upi-payments-growth-outpaces-industry\/","title":{"rendered":"Paytm attracts more Gen Z users as its UPI payments growth outpaces industry"},"content":{"rendered":"<p>Mobile payments pioneer Paytm said its efforts to simplify its payments app and invest in artificial intelligence (AI)-led features are helping attract more Gen Z customers, as the company\u2019s UPI payments business continued to grow more than double the broader industry for the second consecutive quarter in a row. <\/p>\n<p>The company reported a 45 per cent year-on-year increase in Consumer UPI Gross Transaction Value (GTV) to Rs 5.9 lakh crore in Q1 FY27, about 2.2 times the industry\u2019s growth rate, while Monthly Transacting Users (MTUs) rose by 60 lakh to 8 crore.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile payments pioneer Paytm said its efforts to simplify its payments app and invest in artificial intelligence (AI)-led features are helping attract more Gen Z customers, as the company\u2019s UPI payments business continued to grow more than double the broader industry for the second consecutive quarter in a row. The company reported a 45 per cent year-on-year increase in Consumer UPI Gross Transaction Value (GTV) to Rs 5.9 lakh crore in Q1 FY27, about 2.2 times the industry\u2019s growth rate, while Monthly Transacting Users (MTUs) rose by 60 lakh to 8 crore.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,4,24],"tags":[],"class_list":["post-1023470","post","type-post","status-publish","format-standard","hentry","category-it-2-the-tribune","category-newspapers","category-the-tribune"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1023470"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023470\/revisions"}],"predecessor-version":[{"id":1023491,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023470\/revisions\/1023491"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1023470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1023470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1023470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}