{"id":1023344,"date":"2026-07-24T11:08:17","date_gmt":"2026-07-24T05:38:17","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1023344"},"modified":"2026-07-24T11:08:17","modified_gmt":"2026-07-24T05:38:17","slug":"wipro-consumer-acquires-ttks-good-home-eva-brands-for-%e2%82%b9256-crore-in-second-deal-in-three-days","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/24\/wipro-consumer-acquires-ttks-good-home-eva-brands-for-%e2%82%b9256-crore-in-second-deal-in-three-days\/","title":{"rendered":"Wipro Consumer acquires TTK&#8217;s Good Home, Eva brands for \u20b9256 crore in second deal in three days"},"content":{"rendered":"<p>Wipro Consumer Care and Lighting has struck its second acquisition in three days, buying TTK Healthcare&#8217;s Good Home and Eva brands for \u20b9256 crore as it steps up acquisitions to expand its home care and personal care portfolio.<\/p>\n<p>The deal follows Wipro Consumer Care&#8217;s acquisition of the Philippines-based personal care company S Brands earlier this week, signalling an acceleration in its inorganic growth strategy across India and overseas markets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wipro Consumer Care and Lighting has struck its second acquisition in three days, buying TTK Healthcare&#8217;s Good Home and Eva brands for \u20b9256 crore as it steps up acquisitions to expand its home care and personal care portfolio. The deal follows Wipro Consumer Care&#8217;s acquisition of the Philippines-based personal care company S Brands earlier this week, signalling an acceleration in its inorganic growth strategy across India and overseas markets.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,13,4],"tags":[],"class_list":["post-1023344","post","type-post","status-publish","format-standard","hentry","category-it-2-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1023344"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023344\/revisions"}],"predecessor-version":[{"id":1023345,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023344\/revisions\/1023345"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1023344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1023344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1023344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}