{"id":1023286,"date":"2026-07-24T10:10:43","date_gmt":"2026-07-24T04:40:43","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1023286"},"modified":"2026-07-24T10:53:45","modified_gmt":"2026-07-24T05:23:45","slug":"eternal-raises-blinkit-s-long-term-q-commerce-bet","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/24\/eternal-raises-blinkit-s-long-term-q-commerce-bet\/","title":{"rendered":"Eternal raises Blinkit \u2019s long-term q-commerce bet"},"content":{"rendered":"<p>Eternal has raised the stakes on its long-term quick commerce strategy. Blinkit\u2019s steady-state capital expenditure assumption per store, including warehousing, has increased to Rs 2.5 crore from Rs 1 crore a year ago, reflecting investments in larger dark stores, a deeper product assortment and advanced warehousing technology, the company said in its Q1FY27 shareholder letter. It also raised its long-term adjusted Ebitda margin guidance to 6% of net order value (NOV), the upper end of its earlier 5-6% range.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eternal has raised the stakes on its long-term quick commerce strategy. Blinkit\u2019s steady-state capital expenditure assumption per store, including warehousing, has increased to Rs 2.5 crore from Rs 1 crore a year ago, reflecting investments in larger dark stores, a deeper product assortment and advanced warehousing technology, the company said in its Q1FY27 shareholder letter. It also raised its long-term adjusted Ebitda margin guidance to 6% of net order value (NOV), the upper end of its earlier 5-6% range.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1023286","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1023286"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023286\/revisions"}],"predecessor-version":[{"id":1023305,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1023286\/revisions\/1023305"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1023286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1023286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1023286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}