{"id":1022787,"date":"2026-07-22T09:18:26","date_gmt":"2026-07-22T03:48:26","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1022787"},"modified":"2026-07-22T09:51:25","modified_gmt":"2026-07-22T04:21:25","slug":"indias-d2c-brands-lose-94-of-mobile-shoppers-without-purchase-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/22\/indias-d2c-brands-lose-94-of-mobile-shoppers-without-purchase-report\/","title":{"rendered":"India&#8217;s D2C brands lose 94% of mobile shoppers without purchase: Report"},"content":{"rendered":"<p>New Delhi [India], July 21 (ANI): Nearly 94 per cent of mobile shoppers visiting direct-to-consumer (D2C) brand websites in India leave without making a purchase, highlighting a major challenge for online retailers despite the country&#8217;s rapidly growing mobile commerce market, according to a report by AppMaker, which recently joined StarApps. <\/p>\n<p>The report said smartphones have become the primary shopping platform in India, with 78 per cent of D2C traffic now coming from mobile devices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], July 21 (ANI): Nearly 94 per cent of mobile shoppers visiting direct-to-consumer (D2C) brand websites in India leave without making a purchase, highlighting a major challenge for online retailers despite the country&#8217;s rapidly growing mobile commerce market, according to a report by AppMaker, which recently joined StarApps. The report said smartphones have become the primary shopping platform in India, with 78 per cent of D2C traffic now coming from mobile devices.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,92,24],"tags":[],"class_list":["post-1022787","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-tribune","category-the-tribune"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1022787"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022787\/revisions"}],"predecessor-version":[{"id":1022789,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022787\/revisions\/1022789"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1022787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1022787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1022787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}