{"id":1022705,"date":"2026-07-22T08:17:37","date_gmt":"2026-07-22T02:47:37","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1022705"},"modified":"2026-07-22T08:23:12","modified_gmt":"2026-07-22T02:53:12","slug":"ratings-blackout-may-cast-a-shadow-over-brands-tv-ad-spends","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/22\/ratings-blackout-may-cast-a-shadow-over-brands-tv-ad-spends\/","title":{"rendered":"Ratings blackout may cast a shadow over brands&#8217; TV ad spends"},"content":{"rendered":"<p>Mumbai: A prolonged TV ratings blackout could disrupt festive-season advertising and marketers warned that reality shows could bear the brunt as broadcasters prepare to launch marquee properties such as Kaun Banega Crorepati, Bigg Boss and India Ke Top 1%. <\/p>\n<p>The August-December festive period is among television&#8217;s busiest advertising windows, with advertisers relying on Broadcast Audience Research Council (BARC) ratings to negotiate CPRP (cost per rating point)-based deals. The absence of fresh audience data could lead to tougher negotiations, delayed commitments, and pressure on ad rates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: A prolonged TV ratings blackout could disrupt festive-season advertising and marketers warned that reality shows could bear the brunt as broadcasters prepare to launch marquee properties such as Kaun Banega Crorepati, Bigg Boss and India Ke Top 1%. The August-December festive period is among television&#8217;s busiest advertising windows, with advertisers relying on Broadcast Audience Research Council (BARC) ratings to negotiate CPRP (cost per rating point)-based deals. The absence of fresh audience data could lead to tougher negotiations, delayed commitments, and pressure on ad rates.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1022705","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1022705"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022705\/revisions"}],"predecessor-version":[{"id":1022728,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022705\/revisions\/1022728"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1022705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1022705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1022705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}