{"id":1022668,"date":"2026-07-22T08:00:24","date_gmt":"2026-07-22T02:30:24","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1022668"},"modified":"2026-07-22T08:06:02","modified_gmt":"2026-07-22T02:36:02","slug":"apple-to-launch-upgrade-device-leasing-program-to-spur-sales","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/22\/apple-to-launch-upgrade-device-leasing-program-to-spur-sales\/","title":{"rendered":"Apple to launch &#8216;Upgrade&#8217; device leasing program to spur sales"},"content":{"rendered":"<p>Apple is launching a device leasing program called &#8216;Apple Upgrade&#8217; on July 28 in the U.S. to boost sales, Bloomberg News reported on Tuesday, citing people with knowledge of the matter. <\/p>\n<p>The new service arrives as Apple has raised prices on its iPads, MacBooks and \u200cother devices except \u2060the \u2060iPhone, no longer able to shield customers from surging memory and storage \u200bchip costs driven by the AI industry&#8217;s data-center buildout. <\/p>\n<p>Apple Upgrade will support most iPhone, Mac, iPad and Apple Watch models and the company is partnering with Klarna Group as the financial backer for the program, the report said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple is launching a device leasing program called &#8216;Apple Upgrade&#8217; on July 28 in the U.S. to boost sales, Bloomberg News reported on Tuesday, citing people with knowledge of the matter. The new service arrives as Apple has raised prices on its iPads, MacBooks and \u200cother devices except \u2060the \u2060iPhone, no longer able to shield customers from surging memory and storage \u200bchip costs driven by the AI industry&#8217;s data-center buildout. Apple Upgrade will support most iPhone, Mac, iPad and Apple Watch models and the company is partnering with Klarna Group as the financial backer for the program, the report said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1022668","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1022668"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022668\/revisions"}],"predecessor-version":[{"id":1022689,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022668\/revisions\/1022689"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1022668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1022668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1022668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}