{"id":1022477,"date":"2026-07-21T08:24:33","date_gmt":"2026-07-21T02:54:33","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1022477"},"modified":"2026-07-21T08:46:39","modified_gmt":"2026-07-21T03:16:39","slug":"amazon-adopts-new-e-commerce-strategy-for-smaller-indian-towns","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/21\/amazon-adopts-new-e-commerce-strategy-for-smaller-indian-towns\/","title":{"rendered":"Amazon adopts new e-commerce strategy for smaller Indian towns"},"content":{"rendered":"<p>The next e-commerce battle is no longer about reaching more PIN codes but about winning consumers in tier-2, tier-3 and smaller towns, where the bulk of incremental demand is now emerging. Industry estimates show nearly 63% of e-commerce orders originate from these markets, prompting companies to rethink strategies that were once built around metros. <\/p>\n<p>While Flipkart has entrenched itself in mass-market retail, Meesho has built a strong value-commerce proposition and quick commerce players are redefining convenience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The next e-commerce battle is no longer about reaching more PIN codes but about winning consumers in tier-2, tier-3 and smaller towns, where the bulk of incremental demand is now emerging. Industry estimates show nearly 63% of e-commerce orders originate from these markets, prompting companies to rethink strategies that were once built around metros. While Flipkart has entrenched itself in mass-market retail, Meesho has built a strong value-commerce proposition and quick commerce players are redefining convenience.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1022477","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1022477"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022477\/revisions"}],"predecessor-version":[{"id":1022515,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022477\/revisions\/1022515"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1022477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1022477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1022477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}