{"id":1022018,"date":"2026-07-18T08:54:37","date_gmt":"2026-07-18T03:24:37","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1022018"},"modified":"2026-07-18T09:11:03","modified_gmt":"2026-07-18T03:41:03","slug":"indias-smartphone-shipments-drop-10-in-q2-2026-as-soaring-memory-prices-weigh-on-demand","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/18\/indias-smartphone-shipments-drop-10-in-q2-2026-as-soaring-memory-prices-weigh-on-demand\/","title":{"rendered":"India&#8217;s smartphone shipments drop 10% in Q2 2026 as soaring memory prices weigh on demand"},"content":{"rendered":"<p>India&#8217;s smartphone shipments declined 10% year-on-year (YoY) in the second quarter of 2026 (April\u2013June), as record-high memory prices pushed up handset prices and dampened consumer demand. <\/p>\n<p>According to Counterpoint Research, the decline marks the steepest drop for a June quarter in six years. The combined market share of Chinese smartphone brands, including Vivo, Oppo, OnePlus and Xiaomi, fell to its lowest level for a second calendar quarter since 2020. The decline was largely attributed to their higher exposure to the entry- and mid-tier segments, which were hit hardest by rising prices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India&#8217;s smartphone shipments declined 10% year-on-year (YoY) in the second quarter of 2026 (April\u2013June), as record-high memory prices pushed up handset prices and dampened consumer demand. According to Counterpoint Research, the decline marks the steepest drop for a June quarter in six years. The combined market share of Chinese smartphone brands, including Vivo, Oppo, OnePlus and Xiaomi, fell to its lowest level for a second calendar quarter since 2020. The decline was largely attributed to their higher exposure to the entry- and mid-tier segments, which were hit hardest by rising prices.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,76,17],"tags":[],"class_list":["post-1022018","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-new-indian-express","category-the-new-indian-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1022018"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022018\/revisions"}],"predecessor-version":[{"id":1022038,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1022018\/revisions\/1022038"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1022018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1022018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1022018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}