{"id":1021983,"date":"2026-07-18T08:26:43","date_gmt":"2026-07-18T02:56:43","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1021983"},"modified":"2026-07-18T08:27:42","modified_gmt":"2026-07-18T02:57:42","slug":"smartphone-shipments-fall-10-in-q2","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/18\/smartphone-shipments-fall-10-in-q2\/","title":{"rendered":"Smartphone shipments fall 10% in Q2"},"content":{"rendered":"<p>India\u2019s smartphone market posted its sharpest April-June shipment decline in six years, with volumes falling 10% year-on-year as soaring global memory chip prices forced handset makers to raise prices sharply, hurting affordability in the country\u2019s largest smartphone segment despite aggressive financing offers. <\/p>\n<p>The contraction extends a slowdown that began earlier this year, after shipments declined 3% in the January-March quarter. Unlike previous downturns that were driven by inventory corrections or delayed upgrades, the current weakness is being led by a sharp increase in component costs, particularly DRAM and NAND memory, which manufacturers have increasingly passed on to consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s smartphone market posted its sharpest April-June shipment decline in six years, with volumes falling 10% year-on-year as soaring global memory chip prices forced handset makers to raise prices sharply, hurting affordability in the country\u2019s largest smartphone segment despite aggressive financing offers. The contraction extends a slowdown that began earlier this year, after shipments declined 3% in the January-March quarter. Unlike previous downturns that were driven by inventory corrections or delayed upgrades, the current weakness is being led by a sharp increase in component costs, particularly DRAM and NAND memory, which manufacturers have increasingly passed on to consumers.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-1021983","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1021983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1021983"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1021983\/revisions"}],"predecessor-version":[{"id":1021995,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1021983\/revisions\/1021995"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1021983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1021983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1021983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}