{"id":1020990,"date":"2026-07-15T08:25:27","date_gmt":"2026-07-15T02:55:27","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1020990"},"modified":"2026-07-15T08:36:09","modified_gmt":"2026-07-15T03:06:09","slug":"two-thirds-of-indias-creators-now-come-from-non-metros-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/15\/two-thirds-of-indias-creators-now-come-from-non-metros-report\/","title":{"rendered":"Two-thirds of India&#8217;s creators now come from non-metros: Report"},"content":{"rendered":"<p>New Delhi: India&#8217;s creator economy is becoming increasingly decentralised, with nearly two-thirds of creators now based in non-metro markets. Yet most undertake only one paid brand campaign annually, highlighting the gap between participation and sustainable income, according to a report by the Indian School of Business (ISB) and creator marketing platform HashFame released on Tuesday. <\/p>\n<p>The report, Understanding the Canvas of India&#8217;s Creator Economy, found that India&#8217;s creator base has expanded more than fourfold over the past five years\u2014from about 0.96 million in 2020 to 4.12 million in 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: India&#8217;s creator economy is becoming increasingly decentralised, with nearly two-thirds of creators now based in non-metro markets. Yet most undertake only one paid brand campaign annually, highlighting the gap between participation and sustainable income, according to a report by the Indian School of Business (ISB) and creator marketing platform HashFame released on Tuesday. The report, Understanding the Canvas of India&#8217;s Creator Economy, found that India&#8217;s creator base has expanded more than fourfold over the past five years\u2014from about 0.96 million in 2020 to 4.12 million in 2025.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1020990","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1020990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1020990"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1020990\/revisions"}],"predecessor-version":[{"id":1021013,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1020990\/revisions\/1021013"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1020990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1020990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1020990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}