{"id":1020910,"date":"2026-07-15T07:38:56","date_gmt":"2026-07-15T02:08:56","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1020910"},"modified":"2026-07-15T07:46:25","modified_gmt":"2026-07-15T02:16:25","slug":"airtels-premiumisation-strategy-yielding-healthy-arpu-growth-despite-tariff-concerns-analysts","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/15\/airtels-premiumisation-strategy-yielding-healthy-arpu-growth-despite-tariff-concerns-analysts\/","title":{"rendered":"Airtel\u2019s premiumisation strategy yielding healthy ARPU growth despite tariff concerns: Analysts"},"content":{"rendered":"<p>NEW DELHI: Bharti Airtel\u2019s premiumisation strategy is yielding healthy average revenue per user (ARPU) growth, despite the telecom carrier\u2019s management flagging the need for a tariff repair in the wireless industry to ensure long-term sustainability, according to analysts. <\/p>\n<p>\u201cBharti\u2019s premiumisation strategy continues to yield healthy ARPU growth via: feature phone to smartphone upgrade; prepaid to postpaid upgrade; maximising data monetisation; and expanding international roaming penetration,\u201d JM Financial said in a research note Monday, which ETTelecom has reviewed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW DELHI: Bharti Airtel\u2019s premiumisation strategy is yielding healthy average revenue per user (ARPU) growth, despite the telecom carrier\u2019s management flagging the need for a tariff repair in the wireless industry to ensure long-term sustainability, according to analysts. \u201cBharti\u2019s premiumisation strategy continues to yield healthy ARPU growth via: feature phone to smartphone upgrade; prepaid to postpaid upgrade; maximising data monetisation; and expanding international roaming penetration,\u201d JM Financial said in a research note Monday, which ETTelecom has reviewed.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1020910","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1020910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1020910"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1020910\/revisions"}],"predecessor-version":[{"id":1020927,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1020910\/revisions\/1020927"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1020910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1020910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1020910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}