{"id":1020314,"date":"2026-07-13T07:55:50","date_gmt":"2026-07-13T02:25:50","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1020314"},"modified":"2026-07-13T08:00:59","modified_gmt":"2026-07-13T02:30:59","slug":"lights-camera-content-cinema-creators-redefine-how-india-watches-films","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/13\/lights-camera-content-cinema-creators-redefine-how-india-watches-films\/","title":{"rendered":"Lights, Camera, Content: Cinema creators redefine how India watches films"},"content":{"rendered":"<p>Imagine you are home alone on a rainy Friday night. The lights are dim, dinner is on the way and you are scrolling. A video begins, \u201cImagine if&#8230;\u201d <\/p>\n<p>That\u2019s how Mumbai-based content creator Andre Borges begins his Instagram reels where he gives recommendations mostly for horror and thriller movies. \u201cThe idea was to build a community of people who couldn\u2019t find a movie to watch while eating alone or with their partners,\u201d says Borges. \u201cI\u2019m not here to shit on people. It takes a lot of work to make even bad movies.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you are home alone on a rainy Friday night. The lights are dim, dinner is on the way and you are scrolling. A video begins, \u201cImagine if&#8230;\u201d That\u2019s how Mumbai-based content creator Andre Borges begins his Instagram reels where he gives recommendations mostly for horror and thriller movies. \u201cThe idea was to build a community of people who couldn\u2019t find a movie to watch while eating alone or with their partners,\u201d says Borges. \u201cI\u2019m not here to shit on people. It takes a lot of work to make even bad movies.\u201d<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1020314","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1020314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1020314"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1020314\/revisions"}],"predecessor-version":[{"id":1020340,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1020314\/revisions\/1020340"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1020314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1020314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1020314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}