{"id":1019682,"date":"2026-07-09T09:14:44","date_gmt":"2026-07-09T03:44:44","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1019682"},"modified":"2026-07-09T09:19:31","modified_gmt":"2026-07-09T03:49:31","slug":"indias-spam-call-problem-is-only-going-to-get-worse-says-truecaller-ceo","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/09\/indias-spam-call-problem-is-only-going-to-get-worse-says-truecaller-ceo\/","title":{"rendered":"\u2018India\u2019s spam call problem is only going to get worse,\u2019 says Truecaller CEO"},"content":{"rendered":"<p>India ranks as the fifth most spammed country in the world, behind Indonesia, Chile, Vietnam and Brazil, according to a study by Truecaller in May. With spam intensity at 66% India is fifth worst-affected market globally and the problem is only \u201cgoing to get worse\u201d, according to Truecaller CEO Rishit Jhunjhunwala. <\/p>\n<p>Not just a \u2018today\u2019 problem <\/p>\n<p>In late 2025, the Telecom Regulatory Authority of India (TRAI) required promotional telemarketing calls to use 140-series numbers and mandated phased adoption of 1600-series numbers for BFSI service and transactional calls. The stated goal was to help consumers separate legitimate business calls from spam.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India ranks as the fifth most spammed country in the world, behind Indonesia, Chile, Vietnam and Brazil, according to a study by Truecaller in May. With spam intensity at 66% India is fifth worst-affected market globally and the problem is only \u201cgoing to get worse\u201d, according to Truecaller CEO Rishit Jhunjhunwala. Not just a \u2018today\u2019 problem In late 2025, the Telecom Regulatory Authority of India (TRAI) required promotional telemarketing calls to use 140-series numbers and mandated phased adoption of 1600-series numbers for BFSI service and transactional calls. The stated goal was to help consumers separate legitimate business calls from spam.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,64,12],"tags":[],"class_list":["post-1019682","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-financial-express","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1019682"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019682\/revisions"}],"predecessor-version":[{"id":1019705,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019682\/revisions\/1019705"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1019682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1019682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1019682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}