{"id":1019481,"date":"2026-07-08T08:57:29","date_gmt":"2026-07-08T03:27:29","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1019481"},"modified":"2026-07-08T09:05:01","modified_gmt":"2026-07-08T03:35:01","slug":"eloelo-group-owned-micro-drama-platform-story-tv-appoints-manan-mehta-as-senior-vice-president-strategy-and-content","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/08\/eloelo-group-owned-micro-drama-platform-story-tv-appoints-manan-mehta-as-senior-vice-president-strategy-and-content\/","title":{"rendered":"Eloelo group-owned micro-drama platform Story TV appoints Manan Mehta as senior vice-president, strategy and content"},"content":{"rendered":"<p>India\u2019s micro-drama industry is entering a serious phase of business as companies have begun to build corporate teams by hiring seasoned hands in the entertainment industry. In a first major development, which indicates serious commitment to the micro-drama business, one of the largest micro-drama platforms in India\u2014the Eloelo group-owned Story TV\u2014has appointed Manan Mehta, former senior vice-president, marketing, Yash Raj Films, as its senior vice-president, strategy and content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s micro-drama industry is entering a serious phase of business as companies have begun to build corporate teams by hiring seasoned hands in the entertainment industry. In a first major development, which indicates serious commitment to the micro-drama business, one of the largest micro-drama platforms in India\u2014the Eloelo group-owned Story TV\u2014has appointed Manan Mehta, former senior vice-president, marketing, Yash Raj Films, as its senior vice-president, strategy and content.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1019481","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1019481"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019481\/revisions"}],"predecessor-version":[{"id":1019508,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019481\/revisions\/1019508"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1019481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1019481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1019481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}