{"id":1019479,"date":"2026-07-08T08:56:50","date_gmt":"2026-07-08T03:26:50","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1019479"},"modified":"2026-07-08T09:04:33","modified_gmt":"2026-07-08T03:34:33","slug":"star-plus-bets-big-on-premium-non-fiction-as-broadcasters-chase-new-audiences-advertiser-interest","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/08\/star-plus-bets-big-on-premium-non-fiction-as-broadcasters-chase-new-audiences-advertiser-interest\/","title":{"rendered":"Star Plus bets big on premium non-fiction as broadcasters chase new audiences, advertiser interest"},"content":{"rendered":"<p>Star Plus is making a calculated return to premium non-fiction programming after years of focusing largely on fiction, as India&#8217;s broadcasters increasingly invest in unscripted formats to broaden audiences, deepen engagement and create new advertising opportunities. <\/p>\n<p>The Hindi general entertainment channel, owned by JioStar, has launched India Ke Top 1%, a family quiz show hosted by actor Anil Kapoor. The launch marks Star Plus&#8217; first major non-fiction offering in several years and signals a broader strategic shift toward premium entertainment formats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Star Plus is making a calculated return to premium non-fiction programming after years of focusing largely on fiction, as India&#8217;s broadcasters increasingly invest in unscripted formats to broaden audiences, deepen engagement and create new advertising opportunities. The Hindi general entertainment channel, owned by JioStar, has launched India Ke Top 1%, a family quiz show hosted by actor Anil Kapoor. The launch marks Star Plus&#8217; first major non-fiction offering in several years and signals a broader strategic shift toward premium entertainment formats.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1019479","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1019479"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019479\/revisions"}],"predecessor-version":[{"id":1019506,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019479\/revisions\/1019506"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1019479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1019479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1019479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}