{"id":1019432,"date":"2026-07-08T08:29:54","date_gmt":"2026-07-08T02:59:54","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1019432"},"modified":"2026-07-08T08:41:20","modified_gmt":"2026-07-08T03:11:20","slug":"netflix-strikes-deals-in-short-form-video-push","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/08\/netflix-strikes-deals-in-short-form-video-push\/","title":{"rendered":"Netflix strikes deals in short-form video push"},"content":{"rendered":"<p>Netflix is pushing deeper into the short-form video territory dominated by TikTok and YouTube, striking licensing deals with a slate of major US media publishers to carry bite-sized content on its platform. <\/p>\n<p>The streaming giant has signed agreements with publishers including Penske Media, BuzzFeed Studios, Conde Nast, Hearst Magazines and People Inc. to feature a range of news, lifestyle, celebrity and how-to video programming. <\/p>\n<p>The deal was reported on Tuesday in entertainment news outlet Variety, which is owned by Penske Media and will provide content in the arrangement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix is pushing deeper into the short-form video territory dominated by TikTok and YouTube, striking licensing deals with a slate of major US media publishers to carry bite-sized content on its platform. The streaming giant has signed agreements with publishers including Penske Media, BuzzFeed Studios, Conde Nast, Hearst Magazines and People Inc. to feature a range of news, lifestyle, celebrity and how-to video programming. The deal was reported on Tuesday in entertainment news outlet Variety, which is owned by Penske Media and will provide content in the arrangement.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1019432","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1019432"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019432\/revisions"}],"predecessor-version":[{"id":1019457,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019432\/revisions\/1019457"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1019432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1019432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1019432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}