{"id":1019122,"date":"2026-07-06T08:35:04","date_gmt":"2026-07-06T03:05:04","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1019122"},"modified":"2026-07-06T08:59:59","modified_gmt":"2026-07-06T03:29:59","slug":"value-not-velocity-neighbourhood-stores-take-on-quick-commerce","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/06\/value-not-velocity-neighbourhood-stores-take-on-quick-commerce\/","title":{"rendered":"Value, not velocity: Neighbourhood stores take on quick-commerce"},"content":{"rendered":"<p>While quick commerce companies battle over faster deliveries and expand into smaller towns, a new breed of neighbourhood value supermarkets is quietly gaining ground by targeting consumers who prioritise affordability over speed. <\/p>\n<p>Small-format grocery chains such as SuperK, Apna Mart, SAVOmart, 7xBasket and Grocery4u are expanding across cities and emerging markets by catering to households earning Rs 25,000-50,000 a month, offering a shopping experience that sits between a traditional kirana and a large supermarket. The model has also begun attracting investor interest as organised retail looks beyond premium urban consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While quick commerce companies battle over faster deliveries and expand into smaller towns, a new breed of neighbourhood value supermarkets is quietly gaining ground by targeting consumers who prioritise affordability over speed. Small-format grocery chains such as SuperK, Apna Mart, SAVOmart, 7xBasket and Grocery4u are expanding across cities and emerging markets by catering to households earning Rs 25,000-50,000 a month, offering a shopping experience that sits between a traditional kirana and a large supermarket. The model has also begun attracting investor interest as organised retail looks beyond premium urban consumers.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1019122","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1019122"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019122\/revisions"}],"predecessor-version":[{"id":1019143,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1019122\/revisions\/1019143"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1019122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1019122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1019122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}