{"id":1018543,"date":"2026-07-03T07:42:43","date_gmt":"2026-07-03T02:12:43","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1018543"},"modified":"2026-07-03T07:49:54","modified_gmt":"2026-07-03T02:19:54","slug":"meta-introduces-token-based-pricing-for-whatsapp-business","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/07\/03\/meta-introduces-token-based-pricing-for-whatsapp-business\/","title":{"rendered":"Meta introduces token-based pricing for WhatsApp Business"},"content":{"rendered":"<p>Meta is set to change the way businesses pay for artificial intelligence (AI) services on WhatsApp, marking a broader shift in how enterprise messaging is monetised. Companies using the Meta Business Agent on the WhatsApp Business Platform will soon be charged based on the AI processing their interactions require, rather than the number of messages they exchange. The new token-based pricing model will take effect from August 1, 2026. <\/p>\n<p>A simple customer query consumes fewer tokens, while more complex interactions such as product recommendations, multilingual conversations, or detailed troubleshooting require greater computing resources and cost more. The model links pricing to AI usage instead of conversation volume.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta is set to change the way businesses pay for artificial intelligence (AI) services on WhatsApp, marking a broader shift in how enterprise messaging is monetised. Companies using the Meta Business Agent on the WhatsApp Business Platform will soon be charged based on the AI processing their interactions require, rather than the number of messages they exchange. The new token-based pricing model will take effect from August 1, 2026. A simple customer query consumes fewer tokens, while more complex interactions such as product recommendations, multilingual conversations, or detailed troubleshooting require greater computing resources and cost more. The model links pricing [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1018543","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1018543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1018543"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1018543\/revisions"}],"predecessor-version":[{"id":1018562,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1018543\/revisions\/1018562"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1018543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1018543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1018543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}