{"id":1017733,"date":"2026-06-30T08:42:11","date_gmt":"2026-06-30T03:12:11","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1017733"},"modified":"2026-06-30T08:56:42","modified_gmt":"2026-06-30T03:26:42","slug":"brands-race-to-crack-the-ai-discovery-code","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/30\/brands-race-to-crack-the-ai-discovery-code\/","title":{"rendered":"Brands race to crack the AI discovery code"},"content":{"rendered":"<p>Every time a shopper asks ChatGPT which running shoe to buy, Gemini to recommend a frozen meal, or Claude to suggest a skincare product, an invisible battle is playing out among brands. Unlike Google search, where dozens of results compete for attention, AI assistants typically recommend only a handful of products. For brands that fail to make that shortlist, it is the digital equivalent of disappearing from the shelf altogether.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every time a shopper asks ChatGPT which running shoe to buy, Gemini to recommend a frozen meal, or Claude to suggest a skincare product, an invisible battle is playing out among brands. Unlike Google search, where dozens of results compete for attention, AI assistants typically recommend only a handful of products. For brands that fail to make that shortlist, it is the digital equivalent of disappearing from the shelf altogether.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1017733","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1017733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1017733"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1017733\/revisions"}],"predecessor-version":[{"id":1017734,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1017733\/revisions\/1017734"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1017733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1017733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1017733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}