{"id":1017709,"date":"2026-06-30T08:39:26","date_gmt":"2026-06-30T03:09:26","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1017709"},"modified":"2026-06-30T08:53:15","modified_gmt":"2026-06-30T03:23:15","slug":"amazon-doubles-down-on-pricing-speed-edge-as-quick-commerce-bites","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/30\/amazon-doubles-down-on-pricing-speed-edge-as-quick-commerce-bites\/","title":{"rendered":"Amazon doubles down on pricing, speed edge as quick commerce bites"},"content":{"rendered":"<p>A decade after launching in India, Amazon Prime has evolved from a delivery subscription into a multi-tier membership programme spanning entertainment, rapid commerce and co-branded financial products. Membership is on track to double from 2023 levels by the end of this year, according to a senior company executive. <\/p>\n<p>The growth has been driven in part by a tiered pricing structure introduced in 2024\u2014an India-first move that departed from Amazon\u2019s traditional global single-price model. The company now offers multiple plans, including Prime Shopping Edition, Prime Lite and Core Prime, catering to different consumer segments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A decade after launching in India, Amazon Prime has evolved from a delivery subscription into a multi-tier membership programme spanning entertainment, rapid commerce and co-branded financial products. Membership is on track to double from 2023 levels by the end of this year, according to a senior company executive. The growth has been driven in part by a tiered pricing structure introduced in 2024\u2014an India-first move that departed from Amazon\u2019s traditional global single-price model. The company now offers multiple plans, including Prime Shopping Edition, Prime Lite and Core Prime, catering to different consumer segments.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1017709","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1017709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1017709"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1017709\/revisions"}],"predecessor-version":[{"id":1017726,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1017709\/revisions\/1017726"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1017709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1017709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1017709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}