{"id":1017362,"date":"2026-06-29T07:54:41","date_gmt":"2026-06-29T02:24:41","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1017362"},"modified":"2026-06-29T07:59:14","modified_gmt":"2026-06-29T02:29:14","slug":"lights-camera-ai-for-entertainment-companies-a-prompt-may-come-with-copyright-headache","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/29\/lights-camera-ai-for-entertainment-companies-a-prompt-may-come-with-copyright-headache\/","title":{"rendered":"Lights, camera, AI: For entertainment companies, a prompt may come with copyright headache"},"content":{"rendered":"<p>Mumbai: As India&#8217;s entertainment companies ramp up investments in artificial intelligence to create content and music, the absence of clear copyright laws governing AI-assisted works is raising questions over ownership and protection of intellectual property, leading law firms told ET. <\/p>\n<p>The concern comes as AI adoption gathers pace across the industry. In the past six months, at least four media and entertainment companies-Eros Innovation, Bullet, a micro-drama start-up backed by a strategic investment from Zee Entertainment Enterprises, Collective Artists Network and JioHotstar-have announced plans to create content using AI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: As India&#8217;s entertainment companies ramp up investments in artificial intelligence to create content and music, the absence of clear copyright laws governing AI-assisted works is raising questions over ownership and protection of intellectual property, leading law firms told ET. The concern comes as AI adoption gathers pace across the industry. In the past six months, at least four media and entertainment companies-Eros Innovation, Bullet, a micro-drama start-up backed by a strategic investment from Zee Entertainment Enterprises, Collective Artists Network and JioHotstar-have announced plans to create content using AI.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1017362","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1017362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1017362"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1017362\/revisions"}],"predecessor-version":[{"id":1017366,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1017362\/revisions\/1017366"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1017362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1017362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1017362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}