{"id":1017341,"date":"2026-06-29T07:55:48","date_gmt":"2026-06-29T02:25:48","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1017341"},"modified":"2026-06-29T08:00:12","modified_gmt":"2026-06-29T02:30:12","slug":"yash-raj-films-makes-first-bet-on-vertical-entertainment-with-rusk-media-investment","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/29\/yash-raj-films-makes-first-bet-on-vertical-entertainment-with-rusk-media-investment\/","title":{"rendered":"Yash Raj Films makes first bet on vertical entertainment with Rusk Media investment"},"content":{"rendered":"<p>Film production company Yash Raj Films (YRF) has invested in digital-first entertainment company Rusk Media, marking the studio&#8217;s first strategic bet on India&#8217;s emerging vertical entertainment market as it expands into mobile-first storytelling. <\/p>\n<p>The financial terms of YRF&#8217;s investment were not disclosed. <\/p>\n<p>The investment comes days after Rusk Media raised Rs 100 crore in a Pre-Series C funding round led by Nazara Technologies. Existing investors Info Edge Ventures and IvyCap Ventures also participated, alongside a consortium led by Audacity VC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Film production company Yash Raj Films (YRF) has invested in digital-first entertainment company Rusk Media, marking the studio&#8217;s first strategic bet on India&#8217;s emerging vertical entertainment market as it expands into mobile-first storytelling. The financial terms of YRF&#8217;s investment were not disclosed. The investment comes days after Rusk Media raised Rs 100 crore in a Pre-Series C funding round led by Nazara Technologies. Existing investors Info Edge Ventures and IvyCap Ventures also participated, alongside a consortium led by Audacity VC.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1017341","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1017341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1017341"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1017341\/revisions"}],"predecessor-version":[{"id":1017370,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1017341\/revisions\/1017370"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1017341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1017341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1017341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}