{"id":1016877,"date":"2026-06-25T09:18:11","date_gmt":"2026-06-25T03:48:11","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1016877"},"modified":"2026-06-25T09:35:09","modified_gmt":"2026-06-25T04:05:09","slug":"generative-ai-expanding-role-in-shopping-to-enable-ai-led-purchases-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/25\/generative-ai-expanding-role-in-shopping-to-enable-ai-led-purchases-report\/","title":{"rendered":"Generative AI expanding role in shopping, to enable AI-led purchases: Report"},"content":{"rendered":"<p>New Delhi [India], June 24 (ANI): Generative AI is expected to play a growing role in consumer purchases, evolving from a tool for product discovery and research to one that can complete transactions on shoppers&#8217; behalf, according to a McKinsey report. <\/p>\n<p>AI enhancements and persistent cost-consciousness among consumers are reshaping the way consumers discover products, make purchase decisions and spend their money. The &#8220;rapidly evolving AI models have begun to shape how people shop,&#8221; with young consumers or Gen Z consumers leading the shift, as per the survey report.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi [India], June 24 (ANI): Generative AI is expected to play a growing role in consumer purchases, evolving from a tool for product discovery and research to one that can complete transactions on shoppers&#8217; behalf, according to a McKinsey report. AI enhancements and persistent cost-consciousness among consumers are reshaping the way consumers discover products, make purchase decisions and spend their money. The &#8220;rapidly evolving AI models have begun to shape how people shop,&#8221; with young consumers or Gen Z consumers leading the shift, as per the survey report.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,4,24],"tags":[],"class_list":["post-1016877","post","type-post","status-publish","format-standard","hentry","category-it-2-the-tribune","category-newspapers","category-the-tribune"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1016877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1016877"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1016877\/revisions"}],"predecessor-version":[{"id":1016901,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1016877\/revisions\/1016901"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1016877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1016877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1016877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}