Apple’s industrial design studio was once the soul of the company, the room where the iMac, iPod, iPhone and iPad were dreamed up and where every other team came to rally around the next big thing. A decade later, that room has gone quiet. The studio no longer holds a seat at Apple’s executive table, has less influence than at any point in decades, and has been reduced to a service desk that hands over prototypes and color choices on request. Incoming CEO John Ternus says putting it right is his first job, and he’s already started.<\/p>\n
The diagnosis comes from Bloomberg’s Mark Gurman, whose latest Power On newsletter traces how one of tech’s most envied design operations quietly fell apart. <\/p>\n","protected":false},"excerpt":{"rendered":"
Apple’s industrial design studio was once the soul of the company, the room where the iMac, iPod, iPhone and iPad were dreamed up and where every other team came to rally around the next big thing. A decade later, that room has gone quiet. The studio no longer holds a seat at Apple’s executive table, has less influence than at any point in decades, and has been reduced to a service desk that hands over prototypes and color choices on request. Incoming CEO John Ternus says putting it right is his first job, and he’s already started. The diagnosis comes […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,88,11],"tags":[],"class_list":["post-1016441","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-times-of-india","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1016441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1016441"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1016441\/revisions"}],"predecessor-version":[{"id":1016442,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1016441\/revisions\/1016442"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1016441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1016441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1016441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}