{"id":1016117,"date":"2026-06-22T09:08:13","date_gmt":"2026-06-22T03:38:13","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1016117"},"modified":"2026-06-22T09:33:09","modified_gmt":"2026-06-22T04:03:09","slug":"myntras-eors-records-1-3x-growth-in-new-customers-yoy-made-in-india-d2c-brands-record-40-growth-in-demand","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/22\/myntras-eors-records-1-3x-growth-in-new-customers-yoy-made-in-india-d2c-brands-record-40-growth-in-demand\/","title":{"rendered":"Myntra&#8217;s EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40% Growth in Demand"},"content":{"rendered":"<p>Bengaluru (Karnataka) [India], June 20: Myntra&#8217;s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars saw an average 40% growth in demand over the June edition of EORS last year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bengaluru (Karnataka) [India], June 20: Myntra&#8217;s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising Stars saw an average 40% growth in demand over the June edition of EORS last year.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,4,24],"tags":[],"class_list":["post-1016117","post","type-post","status-publish","format-standard","hentry","category-it-2-the-tribune","category-newspapers","category-the-tribune"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1016117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1016117"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1016117\/revisions"}],"predecessor-version":[{"id":1016145,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1016117\/revisions\/1016145"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1016117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1016117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1016117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}