{"id":1015771,"date":"2026-06-20T08:08:50","date_gmt":"2026-06-20T02:38:50","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1015771"},"modified":"2026-06-20T08:09:36","modified_gmt":"2026-06-20T02:39:36","slug":"ai-generated-ads-should-be-exempt-from-eu-transparency-rules-retail-association-says","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/20\/ai-generated-ads-should-be-exempt-from-eu-transparency-rules-retail-association-says\/","title":{"rendered":"AI-generated ads should be exempt from EU transparency rules, retail association says"},"content":{"rendered":"<p>Eurocommerce, the European retail association whose members include Amazon, H&amp;M, Inditex, and Ikea, is asking EU tech chief Henna Virkkunen to exempt AI-generated advertisements from the bloc&#8217;s new regulation requiring disclosure of AI use. <\/p>\n<p>The European \u200cUnion AI \u2060Act, \u2060which enters into force on August 2, requires companies to \u200bclearly label where artificial intelligence has been used to generate or \u200bmodify images, video or audio content &#8220;constituting a deep fake&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eurocommerce, the European retail association whose members include Amazon, H&amp;M, Inditex, and Ikea, is asking EU tech chief Henna Virkkunen to exempt AI-generated advertisements from the bloc&#8217;s new regulation requiring disclosure of AI use. The European \u200cUnion AI \u2060Act, \u2060which enters into force on August 2, requires companies to \u200bclearly label where artificial intelligence has been used to generate or \u200bmodify images, video or audio content &#8220;constituting a deep fake&#8221;.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1015771","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1015771"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015771\/revisions"}],"predecessor-version":[{"id":1015794,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015771\/revisions\/1015794"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1015771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1015771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1015771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}