{"id":1015589,"date":"2026-06-19T09:04:46","date_gmt":"2026-06-19T03:34:46","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1015589"},"modified":"2026-06-19T09:08:27","modified_gmt":"2026-06-19T03:38:27","slug":"sports-remains-biggest-audience-aggregator-in-an-era-of-infinite-content-jiostars-ishan-chatterjee","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/19\/sports-remains-biggest-audience-aggregator-in-an-era-of-infinite-content-jiostars-ishan-chatterjee\/","title":{"rendered":"Sports remains biggest audience aggregator in an era of infinite content: JioStar&#8217;s Ishan Chatterjee"},"content":{"rendered":"<p>Live sports remains one of the last mass-audience aggregators in an era of infinite content choices, according to JioStar Sports CEO Ishan Chatterjee, who said the company now regularly reaches over a billion viewers during the IPL and is leveraging that scale to drive growth across sports, commerce and AI-powered fan engagement. <\/p>\n<p>&#8220;Today, we operate in a world where content supply across both traditional media and social media is infinite, and there are very few properties that can aggregate audiences at the scale that live sports can,&#8221; Chatterjee said at an industry event. &#8220;If there&#8217;s an India-Pakistan game or an IPL final, hundreds of millions of people are going to tune in.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Live sports remains one of the last mass-audience aggregators in an era of infinite content choices, according to JioStar Sports CEO Ishan Chatterjee, who said the company now regularly reaches over a billion viewers during the IPL and is leveraging that scale to drive growth across sports, commerce and AI-powered fan engagement. &#8220;Today, we operate in a world where content supply across both traditional media and social media is infinite, and there are very few properties that can aggregate audiences at the scale that live sports can,&#8221; Chatterjee said at an industry event. &#8220;If there&#8217;s an India-Pakistan game or an [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-1015589","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1015589"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015589\/revisions"}],"predecessor-version":[{"id":1015611,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015589\/revisions\/1015611"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1015589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1015589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1015589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}