{"id":1015577,"date":"2026-06-19T08:57:13","date_gmt":"2026-06-19T03:27:13","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1015577"},"modified":"2026-06-19T09:01:56","modified_gmt":"2026-06-19T03:31:56","slug":"loreal-buys-control-of-innovist-as-india-beauty-battle-intensifies","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/19\/loreal-buys-control-of-innovist-as-india-beauty-battle-intensifies\/","title":{"rendered":"L\u2019Or\u00e9al buys control of Innovist as India beauty battle intensifies"},"content":{"rendered":"<p>L\u2019Or\u00e9al SA is acquiring a majority stake in Indian beauty startup Innovist, deepening its bet on one of the world\u2019s fastest-growing personal care markets as global consumer companies race to secure high-growth digital-first brands. <\/p>\n<p>The French cosmetics giant said Thursday it signed an agreement to buy control of Innovist, the parent of science-led personal care brands Bare Anatomy, Chemist at Play and Sunscoop. Financial details were not disclosed. The founders will remain minority shareholders and continue running the business, while L\u2019Or\u00e9al has secured rights to acquire the remaining stake over time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Or\u00e9al SA is acquiring a majority stake in Indian beauty startup Innovist, deepening its bet on one of the world\u2019s fastest-growing personal care markets as global consumer companies race to secure high-growth digital-first brands. The French cosmetics giant said Thursday it signed an agreement to buy control of Innovist, the parent of science-led personal care brands Bare Anatomy, Chemist at Play and Sunscoop. Financial details were not disclosed. The founders will remain minority shareholders and continue running the business, while L\u2019Or\u00e9al has secured rights to acquire the remaining stake over time.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-1015577","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1015577"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015577\/revisions"}],"predecessor-version":[{"id":1015598,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015577\/revisions\/1015598"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1015577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1015577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1015577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}