{"id":1015524,"date":"2026-06-19T08:25:16","date_gmt":"2026-06-19T02:55:16","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1015524"},"modified":"2026-06-19T08:34:21","modified_gmt":"2026-06-19T03:04:21","slug":"apple-may-increase-product-prices-amid-soaring-memory-storage-costs-ceo-tim-cook","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/19\/apple-may-increase-product-prices-amid-soaring-memory-storage-costs-ceo-tim-cook\/","title":{"rendered":"Apple may increase product prices amid soaring memory, storage costs: CEO Tim Cook"},"content":{"rendered":"<p>New Delhi: US-based tech giant Apple may raise prices across some of its products as surging memory and storage chip costs due to an increase in demand from artificial intelligence (AI) data centres continue to put pressure on the company&#8217;s margins, according to a report. <\/p>\n<p>Speaking to The Wall Street Journal, Apple CEO Tim Cook said the company can no longer fully absorb the sharp increase in component costs and may eventually pass some of the burden on to consumers. <\/p>\n<p>&#8220;Unfortunately, price increases are unavoidable,&#8221; Cook was quoted as saying.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: US-based tech giant Apple may raise prices across some of its products as surging memory and storage chip costs due to an increase in demand from artificial intelligence (AI) data centres continue to put pressure on the company&#8217;s margins, according to a report. Speaking to The Wall Street Journal, Apple CEO Tim Cook said the company can no longer fully absorb the sharp increase in component costs and may eventually pass some of the burden on to consumers. &#8220;Unfortunately, price increases are unavoidable,&#8221; Cook was quoted as saying.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-1015524","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1015524"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015524\/revisions"}],"predecessor-version":[{"id":1015539,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015524\/revisions\/1015539"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1015524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1015524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1015524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}