{"id":1015346,"date":"2026-06-18T09:36:18","date_gmt":"2026-06-18T04:06:18","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1015346"},"modified":"2026-06-18T09:38:40","modified_gmt":"2026-06-18T04:08:40","slug":"ai-powered-branding-the-next-big-shift-in-marketing-strategy","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/18\/ai-powered-branding-the-next-big-shift-in-marketing-strategy\/","title":{"rendered":"AI-powered branding: The next big shift in marketing strategy"},"content":{"rendered":"<p>AI is changing the way businesses create their brand identity and engage with consumers, and how they market themselves, a bigger shift than AI being used just for analytics and automation. Today, for brands developing their storytelling, personalising their customer experience and engaging their customers, AI has become an essential part of their marketing process. In 2026, you can no longer consider AI-driven brand strategies as something that may happen in the future; rather, they will be an essential strategy for any company that aspires to have a competitive advantage within an ever-evolving digital marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is changing the way businesses create their brand identity and engage with consumers, and how they market themselves, a bigger shift than AI being used just for analytics and automation. Today, for brands developing their storytelling, personalising their customer experience and engaging their customers, AI has become an essential part of their marketing process. In 2026, you can no longer consider AI-driven brand strategies as something that may happen in the future; rather, they will be an essential strategy for any company that aspires to have a competitive advantage within an ever-evolving digital marketplace.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1015346","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1015346"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015346\/revisions"}],"predecessor-version":[{"id":1015372,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015346\/revisions\/1015372"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1015346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1015346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1015346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}