{"id":1015083,"date":"2026-06-17T09:16:51","date_gmt":"2026-06-17T03:46:51","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1015083"},"modified":"2026-06-17T09:40:41","modified_gmt":"2026-06-17T04:10:41","slug":"zepto-cuts-cost-per-order-but-profitability-remains-elusive","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/17\/zepto-cuts-cost-per-order-but-profitability-remains-elusive\/","title":{"rendered":"Zepto cuts cost per order, but profitability remains elusive"},"content":{"rendered":"<p>Zepto\u2019s cost of fulfilling each order fell by nearly a third in FY26 as higher throughput across its dark-store network improved operating efficiency, but the quick-commerce firm remains some distance away from profitability, according to disclosures in its IPO filing. <\/p>\n<p>The company\u2019s all-in cost per order, which includes supply-chain, marketing, technology and corporate costs, declined to Rs 150.71 in FY26 from Rs 185.11 a year earlier and further to Rs 127.79 in the quarter ended March 2026. The improvement came as order volumes per dark store increased and customer acquisition costs fell sharply.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zepto\u2019s cost of fulfilling each order fell by nearly a third in FY26 as higher throughput across its dark-store network improved operating efficiency, but the quick-commerce firm remains some distance away from profitability, according to disclosures in its IPO filing. The company\u2019s all-in cost per order, which includes supply-chain, marketing, technology and corporate costs, declined to Rs 150.71 in FY26 from Rs 185.11 a year earlier and further to Rs 127.79 in the quarter ended March 2026. The improvement came as order volumes per dark store increased and customer acquisition costs fell sharply.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1015083","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1015083"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015083\/revisions"}],"predecessor-version":[{"id":1015104,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1015083\/revisions\/1015104"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1015083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1015083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1015083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}