{"id":1014479,"date":"2026-06-15T08:35:28","date_gmt":"2026-06-15T03:05:28","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1014479"},"modified":"2026-06-15T08:58:30","modified_gmt":"2026-06-15T03:28:30","slug":"playing-the-long-game-how-amazon-is-launching-its-most-aggressive-phase-of-expansion-in-india","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/15\/playing-the-long-game-how-amazon-is-launching-its-most-aggressive-phase-of-expansion-in-india\/","title":{"rendered":"Playing the long game: How Amazon is launching its \u2018most aggressive phase of expansion\u2019 in India"},"content":{"rendered":"<p>Amazon is entering what it describes as its \u201cmost aggressive phase of expansion\u201d in India, with the e-commerce giant committing billions of dollars toward infrastructure, technology and logistics. According to the company\u2019s India head Samir Kumar, Amazon remains focused on a long-term strategy in the country, even as competition intensifies across e-commerce and quick commerce segments. <\/p>\n<p>In December last year, Amazon announced a fresh investment commitment of $35 billion by 2030, adding to the nearly $40 billion it has already invested in India over the years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is entering what it describes as its \u201cmost aggressive phase of expansion\u201d in India, with the e-commerce giant committing billions of dollars toward infrastructure, technology and logistics. According to the company\u2019s India head Samir Kumar, Amazon remains focused on a long-term strategy in the country, even as competition intensifies across e-commerce and quick commerce segments. In December last year, Amazon announced a fresh investment commitment of $35 billion by 2030, adding to the nearly $40 billion it has already invested in India over the years.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1014479","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1014479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1014479"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1014479\/revisions"}],"predecessor-version":[{"id":1014502,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1014479\/revisions\/1014502"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1014479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1014479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1014479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}