{"id":1014258,"date":"2026-06-13T08:16:51","date_gmt":"2026-06-13T02:46:51","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=1014258"},"modified":"2026-06-13T08:38:29","modified_gmt":"2026-06-13T03:08:29","slug":"zepto-vs-blinkit-vs-instamart-inside-the-aggressive-race-to-scale-indias-83-billion-quick-commerce-market","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/06\/13\/zepto-vs-blinkit-vs-instamart-inside-the-aggressive-race-to-scale-indias-83-billion-quick-commerce-market\/","title":{"rendered":"Zepto Vs Blinkit Vs Instamart: Inside the aggressive race to scale India\u2019s $83 billion quick commerce market"},"content":{"rendered":"<p>India\u2019s quick commerce sector is seeing renewed interest and entering a new phase of competition. With Zepto moving closer to its stock market debut after filing an updated Draft Red Herring Prospectus (DRHP), investors are deliberating on the changing dynamics in the fastest-growing internet businesses. <\/p>\n<p>How does Zepto compare with the two listed players already competing in the segment, namely Eternal\u2019s Blinkit and Swiggy\u2019s Instamart? <\/p>\n<p>Although all the three companies are chasing the same customer who wants groceries, snacks, electronics and daily essentials delivered within minutes, their operating strategies, profitability profiles and growth priorities look quite different.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s quick commerce sector is seeing renewed interest and entering a new phase of competition. With Zepto moving closer to its stock market debut after filing an updated Draft Red Herring Prospectus (DRHP), investors are deliberating on the changing dynamics in the fastest-growing internet businesses. How does Zepto compare with the two listed players already competing in the segment, namely Eternal\u2019s Blinkit and Swiggy\u2019s Instamart? Although all the three companies are chasing the same customer who wants groceries, snacks, electronics and daily essentials delivered within minutes, their operating strategies, profitability profiles and growth priorities look quite different.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-1014258","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1014258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=1014258"}],"version-history":[{"count":1,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1014258\/revisions"}],"predecessor-version":[{"id":1014259,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/1014258\/revisions\/1014259"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=1014258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=1014258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=1014258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}